Challenge: Cubic needed cohesive, brand-aligned assets to showcase its transportation technologies to public agency clients across multiple channels. Existing materials lacked consistency and scalability across product lines and audiences.
Approach: Designed and templated a suite of over 20+ branded materials, including customer summary sheets, brochures, social media assets, and internal guides. Ensured full alignment with Cubic’s brand standards while maintaining layout flexibility for diverse product applications.
Results: Delivered a comprehensive and scalable visual system that enhanced internal efficiency and elevated Cubic’s external communications. Final assets helped streamline stakeholder presentations, support sales enablement, and reinforce Cubic’s positioning as a leading provider of smart transportation solutions.