Challenge: Walmart Business needed cohesive marketing assets to promote its new Business+ membership, tradeshow signage, all while adhering to strict brand guidelines.
Approach: Collaborated with internal stakeholders to design a unified suite of deliverables including a tradeshow booth sign, digital ads, and a business mailer. Integrated Walmart’s established brand system with crisp layouts, consistent iconography, and messaging tailored to small business audiences.
Results: Delivered polished, on-brand assets that increased campaign visibility and reinforced Walmart’s positioning in the B2B space. The final pieces were adopted across multiple national and regional marketing channels, contributing to a successful campaign rollout.