Print – Neal Electric – Capabilities Proposal System & Brand Collateral

Challenge: Neal Electric needed a unified, client-facing proposal system to reflect their diverse capabilities and improve competitiveness. Their materials lacked visual consistency and strategic storytelling.

Approach: Partnered with executives to define goals, developed a modular proposal system using a foldout pocket folder and color-coded inserts for industry-specific offerings. Designed a fresh visual identity system, curated photography, and brought in a copywriter to elevate messaging.

Outcome: Delivered a high-impact, branded proposal kit that
replaced outdated templates and boosted pursuit effectiveness. The success of the system led to a full website redesign commission and became a company-wide standard for strategic sales materials.